Hi, I’m Jo, a creative communicator. I blend design, storytelling & branding to help brands connect with people.
I help brands,
through storytelling.
Recent projects.
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![Portrait of a man giving a thumbs up against a white background with yellow border, talking about the cost of cancer.]()
The Daffodil Centre
Where science meets care through storytelling that connects research and humanity with powerful video and creative strategy.
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![A woman with long black hair talking outdoors, with trees and a blurred background, wearing a white top and hoop earrings talking about her experience with cancer.]()
Community Ambassador stories
Real people creating real impact through heartfelt stories of courage, connection and community across NSW.
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![A man sitting and holding a cue card, wearing a gray shirt with decorative pins, in front of a white background with a table and glass of water answering questions about what it's like to be diagnosed with cancer.]()
“Anything Goes” Video Series
Using humour and honesty to make tough conversations easier and show the human side of living with cancer.
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![Blurred image of a young person outdoors, talking anonymously about their addiction to vaping.]()
Cancer Council NSW Social & Content Marketing
Creating scroll-stopping content across social and digital channels that connects people, inspires action and builds brand love.
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![Illustration of medical mobility aids including a rolling walker, a wheelchair, a cane, and a pair of crutches, with a decorative blue background and leaves.]()
Druid Creative
Blending design, video and storytelling for small brands with big ideas, where creativity and purpose come together.
What I do.
Brand Strategy
Content Strategy
Creative Direction
Digital Campaigns
Video & Motion
Visual Design
Testimonial.
Tim Siow at Cancer Council NSW
“Jo consistently showed that he is a creative, innovative and strategic operator, as he delivered content that drove strong results across our social, digital and print channels.
Jo shows strong leadership skills through his management of projects, external suppliers and internal clients, his ability to mentor others, as well as his contributions to strategic conversations, where he always came armed with research and insights.
Beyond the work, Jo brought heart, humour and authenticity to everything he did. We miss him ever so much since he relocated to the South Coast for a new adventure, but wish him the very best for the future! Any organisation would be lucky to have him.”
Frequently asked questions.
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I create content that tells stories and helps brands connect with people.
My work includes video production, digital marketing, storytelling, and copywriting. Everything I make is clear, creative, and easy to connect with.
I enjoy helping businesses share their message in ways that inspire action and build trust.
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Every project starts with understanding the goal and the audience.
From there, I plan the story, look at what will grab attention, and choose the best format, whether that is video, social media, or written content.
I work closely with teams and clients to make sure ideas stay strong from start to finish. My process combines content strategy, creativity, and insight to make every piece count.
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I work with marketing teams, small businesses, and creative agencies that want to grow their brand through content.
My experience covers health, SaaS, media, and nonprofit sectors, so I know how to shape a message for different audiences.
I enjoy collaborating with people who value new ideas, clear communication, and creative problem solving.
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Yes, I am open to new projects and roles in content strategy, creative marketing, and video production.
I take on both freelance and full time work and enjoy projects that make a positive impact or tell a meaningful story.
If you are looking for someone who can bring creative ideas to life through content and storytelling, I would love to connect.